The Uncertain Future of Fus’ha Arabic in the Gulf

Substantial numbers of schoolchildren in the Gulf are losing their ability to communicate in Arabic. The development may well herald the onset of language loss in the region. The 2017 Arab Youth Survey found that 68% of Gulf Arabs aged eighteen to twenty-four used English more than Arabic on a daily basis, a twelve-point increase […]

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Bureaucracy Landscape Transformation Post-2024 Indonesia Elections

As a vibrant archipelago nation, Indonesia stands at a critical juncture following its 2024 elections. These elections have redefined the political landscape and highlighted the urgent need for systemic reform. The central issues to this transformation agenda are three pivotal areas: decentralization of power, revamping education infrastructure, and overhauling bureaucracy services. This article aims to …

Future Research in Marketing Customer Experience

As a researcher, it is significant for us to know and understand the market research priorities and trends. This could give an insight into the future opportunities of the certain field that we are looking into; therefore, our research is relevant to the current situation and demand in the market. As such, three research priorities …

Value Creation and Co-creation

Value creation is the main concept of business activities. Creating values is involving stage by stage process from exploration, communication, and delivery of the values to the customer. Values in the marketing point of view are identified from customer perception based on their needs and wants. This is inline as the main object is people, …

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