Bahr

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I was born into a family of Libyan swimmers. By “swimmers,” I do not mean Olympians in training. We were happy drifters in the most exquisite body of water this earth could offer. My sisters and I grew up in a single story white brick home, a few steps away from Tripoli’s seaside. Saltwater saturated […]

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The New Politics of Accountability

Accountability is associated with fulfilling the obligation of the rulers to provide reasons for responsibilities and authority granted. In other words, the principals who have transferred and delegated power have certain rights to demand answers for conduct and policies made by the agents. This makes clear that a robust mechanism of accountability has a positive …

by @Irsyadillah Abubakar

Value Creation and Co-creation

Value creation is the main concept of business activities. Creating values is involving stage by stage process from exploration, communication, and delivery of the values to the customer. Values in the marketing point of view are identified from customer perception based on their needs and wants. This is inline as the main object is people, …

by @Abdullah A Afifi

Future Research in Marketing Customer Experience

As a researcher, it is significant for us to know and understand the market research priorities and trends. This could give an insight into the future opportunities of the certain field that we are looking into; therefore, our research is relevant to the current situation and demand in the market. As such, three research priorities …

by @Mugahed Mahyoub

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