AirAsia looks to consolidate despite regulatory hurdles

Malaysia's AirAsia is planning to unify its Southeast Asian businesses while growth appears to be on the horizon.

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Value creation is the main concept of business activities. Creating values is involving stage by stage process from exploration, communication, and delivery of the values to the customer. Values in the marketing point of view are identified from customer perception based on their needs and wants. This is inline as the main object is people, …

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