Ivanka Trump wins China trademarks, then her father vows to save ZTE

May 29, 2018 10:39 AM

BEIJING (NYTIMES) – China this month (May) awarded Ivanka Trump seven new trademarks across a broad collection of businesses, including books, housewares and cushions.

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Value creation is the main concept of business activities. Creating values is involving stage by stage process from exploration, communication, and delivery of the values to the customer. Values in the marketing point of view are identified from customer perception based on their needs and wants. This is inline as the main object is people, …

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