Malaysia dominates the Islamic economy, but the United Arab Emirates is hoping to close the gap

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Islamic banking penetration is on the rise, attracting interest from both Muslims and non-Muslims alike for its focus on socially-responsible practices and investments.

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The Sheikh Jarrah Incident: The Toothless Arab Countries vs Israel

The South China Morning Post, a respected daily from Hong Kong, on the 17 of May, has picked up the stance of Malaysia, Brunei and Indonesia in rallying the Muslims against the latest Israel atrocities. In its comments, the Hong Kong SCMP said that the three countries have taken up the strong sentiments of its …

by @Arifin Hassan

Value Creation and Co-creation

Value creation is the main concept of business activities. Creating values is involving stage by stage process from exploration, communication, and delivery of the values to the customer. Values in the marketing point of view are identified from customer perception based on their needs and wants. This is inline as the main object is people, …

by @Abdullah A Afifi

Future Research in Marketing Customer Experience

As a researcher, it is significant for us to know and understand the market research priorities and trends. This could give an insight into the future opportunities of the certain field that we are looking into; therefore, our research is relevant to the current situation and demand in the market. As such, three research priorities …

by @Mugahed Mahyoub

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